Andrea Tello Jewelry is the result of Andrea's lifelong love for Andean culture, her passion for jewelry, and her education in marketing and teaching.

Her desire to rescue our ancestral arts and globalize their aesthetic and cultural value led her to create her own brand.

Andrea's entire life has revolved around art, as she comes from a family of third generation jewelers in Cuenca—the cultural capital of Ecuador. With the help of a Masters Degree in Craft and Teaching, as well as a Bachelor’s degree in Marketing, Andrea was able to combine her passion for jewelry with her knowledge of marketing and design to create this brand.

Our mission is to transform Andean heritage into fine filigree jewelry for the global art market through the fusion of traditional craft techniques and a modern aesthetic approach that creates a viable and valuable artisanal product.

We envision a world where our people are empowered to preserve their cultural legacy, promote economic development, and create meaningful employment opportunities for young men in rural areas. We believe this can be achieved through an ecologically sustainable model that trains and employs underprivileged young men of Ecuador’s rural areas in the ways of their ancestral arts.