Time Out Hong Kong: 9 Slow fashion brands to shop now on VIPOP

Effortless elegance and fashion with a cause are part of the core principles that guide Vipop's selection. Brands that not only have the most stunning designs, but that also stand out for the same values. 

Hippy Chick’s effortless boho style is inspired by the designer’s years of nomadic life, travelling through Asia and South America. Part of their sales go towards environmental charities, especially Save Posidonia Project, a plan of action to raise funds exclusively to the conservation of Oceanic Posidonia marine plant.

Smeralda Swimwear is a resort and swimwear brand with a sophisticated, bohemian touch. Its designs celebrate Latin American lifestyle and folklore with its colours and unique silhouettes. All of the pieces are made with materials that are 100% organic, with the 2020 collection made entirely of recycled fabric. 

Scarves

Vipop wants to stress the importance of paying attention to quality and tradition; choosing designers that not only use the best techniques, but also the best materials available. Their selection of silk and cashmere scarves are true examples of this.

An independent London-based brand founded by designer Tamara Williams and printmaker Joy Leese, Ruby Kite produces limited edition silk and cashmere scarves with a zero-waste philosophy. They digitally print in small batches using high quality natural materials. Digital printing versus screen printing saves water and power, while also using less harmful chemicals. They even package everything by hand into silk pouches instead of boxes so that their packaging can be reused. 

Every scarf designed by Mia Papa is 100% handmade in Athens using 100% organic, locally grown (Greece) silk, and responsibly sourced materials. Born and raised in Athens with a background in architectural studies, Mia’s unique prints are based on the floor plans monumental buildings, neat huh?