ABOUT US
Sustainable style, Latin soul
WE ARE VIPOP
A Gateway to Asia for Latino Designers
A fashion brand based in Hong Kong, dedicated to showcasing the excellence of sustainable craftsmanship in consumer fashion.
Our commitment is built on three core pillars: sustainability, quality, and artisanal mastery. That’s why we work closely with talented designers and artisans from Latin America, blending tradition and innovation in every creation.
We specialize in resort and beachwear, committed to sustainability, quality, and luxury craftsmanship. We provide exclusive pieces that reflect the essence of each destination.
VIPOP connects conscious consumers with purpose driven designers. We’re building a community for those who believe fashion can be both beautiful and responsible.
Rooted in Latin American craftsmanship, VIPOP was born from a passion for design and a commitment to sustainability, from day one.
We focus on every aspect of sustainability:
• Human
• Social
• Economic
• Environmental
This is more than fashion. It’s a movement.
OUR PROCESS
We partner with designers who prioritize sustainability. Every brand we work with is selected for its commitment to one or more of our key values: handmade production, local sourcing, carbon neutrality, vegan or organic materials, low waste, longevity, recycled elements, and fair wages.
We know the journey to true sustainability is ongoing. That’s why we’re constantly refining our process, making sure every step we take is intentional and measurable.
OUR FOUNDER
Lenia Pérez, the visionary behind VIPOP has always been passionate about merging fashion with meaningful experiences. With a deep appreciation for artisanal craftsmanship and sustainable luxury, she envisioned a brand that not only elevates personal style but also enhances the essence of travel and hospitality. Inspired by the beauty of resort destinations and the creativity of Latin American designers, Lenia created VIPOP to bring exclusive, sustainable, high quality fashion to discerning people around the world.
